Pierre Gasly's PSG-themed helmet for the Silverstone Grand Prix.

The Alpine team driver will wear a helmet in tribute to the Paris Saint-Germain football club this weekend at Silverstone. A marketing boost to promote the club's away jersey of the capital.

Here is... Gasly! The Frenchman, a huge soccer fan and fervent supporter of PSG that he even goes to watch play sometimes, will have a special helmet featuring the French club to promote the PSG's away kit for next year. The jersey, unveiled a few days ago and adorned with a white background with two red and blue stripes to form the Eiffel Tower, will be seen on Pierre Gasly's head.

Inscriptions like "Here, it's Paris" or "Paris is magic" could also be seen on the helmet of the French driver.